What AI Means for Hakuhodo
AI is not a tool. It is an extension of Sei-katsu-sha Hasso — a weapon only Hakuhodo can build.
Sei-katsu-sha × AI
Any agency can adopt AI. Only HIT can build a Sei-katsu-sha AI.
Consumer ≠ Sei-katsu-sha
Consumer — A buyer performing an economic function.
Sei-katsu-sha — A living, breathing human full of contradictions.
For over 40 years, Hakuhodo has seen people not as “buyers” but as “living people.” Emotions, context, contradictions, irrational preferences in everyday life.
By embedding this Sei-katsu-sha thinking into AI, we create an AI with a depth of human understanding that no competitor can match.
Traditional Approach
Data → Segment → Target. Demographics and behavior only. Misses the human “mess” — contradictions, emotions, irrational preferences.
Sei-katsu-sha × AI
Contradictions are features, not bugs. “Health-obsessed but craves midnight ramen.” AI that understands people as they actually are.
Virtual Sei-katsu-sha
AI personas with human contradictions built in. Hypothesis generation before research. Instant validation at scale.
Tools make you faster.
This makes you
a different kind of agency.
Now: every idea can be pressure-tested against 1,000 consumers before lunch.
Three Platforms, Three Strategies
The Swiss Army Knife
Weekly active users (Q1 2026). Consumer platform play: scale, monetize, dominate.
The Library
Monthly active users (Q1 2026). Integrated into Gmail, Docs, Maps. 1M+ token context. The ecosystem play.
The Agency-Grade AI
Built for reasoning, not volume. Claude Code + Agent SDK lets us embed Sei-katsu-sha intelligence directly into client workflows. This is our platform.
From Chatbots to Agents
Chatbots
Question → Answer. Single turn, no memory. ChatGPT launches. 100M users in 60 days.
Assistants
Context-aware dialogue. Memory across sessions. File upload, plugins. Enterprise adoption begins.
Copilots
Embedded in workflows. Code completion, writing. GitHub Copilot, Gemini. The tool era.
Agents ← We are here
Autonomous execution. Multi-step reasoning. Tool use, code writing. Claude Code, Agent SDK.
Run Two Missions Simultaneously
Arm the Organization
Build AI agents that compress workflows for everyone in the volume zone. They just use them. That’s it.
Don’t teach them how to use AI. Build the weapons and put them in their hands.
Build the Battlefield
The advanced tier uses AI × Sei-katsu-sha thinking to create new projects and generate revenue outside marketing budgets.
Not life support. Build the next business model.
Accenture Song, Dentsu — they can all deploy AI.
Accenture Song can build AI pipelines. Dentsu can deploy LLMs at scale.
What they cannot do: interview 10,000 Thai Gen-Z consumers about their emotional contradictions and encode the results into a living AI persona.
That is what HILL ASEAN has been building for 40 years. 15+ annual studies. 100,000+ respondents across Southeast Asia. The most granular consumer understanding of this region in existence.
We are the only agency that can turn that into AI.
Not a few reports per year — a Sei-katsu-sha you can query in every pitch, every brief, every client meeting.